Write engaging long form piece that demonstrates thought leadership in areas relevant to the partner and that is aligned with brand guidelines (research, writing and review)
1 x short video asset
Create video asset based on content from long form piece (creative development and review)
1 x landing page
Develop a landing page to house the long form article and associated video asset
1 x eDM nurture campaign
Write engaging eDM following best practice (research, writing and review)
End-to-end production of eDM (banner design, eDM design, eDM production)
eDM Send out (including collation of lists)
Daily monitoring and reporting on campaign performance
1 x LinkedIn sponsored brand awareness and lead-generation campaign
Campaign set up in LinkedIn to best practice standards
1 LinkedIn static tile + post copy (brand awareness)
1 LinkedIn static tile + post copy (lead-generation)
Daily management of all LinkedIn campaigns
Weekly reporting on results
1 x Google Ads Lead Generation campaign
Utilise Google Ads’ lead-generation form feature to capture contact information directly from potential leads
End-to-end production of campaign (copy and creative design, campaign set- up)
Daily monitoring and reporting on campaign performance
1 x sponsored campaign with paid media partner
Liaising with paid media partner (gathering assets, developing copy)
Daily monitoring and reporting on campaign performance