Strategise and develop event flow and run sheet (thinking behind best format, timings, speakers)
Event venue selection and management (research, liaising with venues, costing, management)
Moderator and speaker selection (research into who would be best suited, approaching speakers/moderators, liaising and negotiation) *excludes moderator/speaker fee
Event venue selection and management (research, liaising with venues, costing, management)
Event briefing (preparation, documentation, having call)
Liaise with all parties on invite send out and RSVP management (working with partner to capture all responses and do follow-ups)
End-to-end event management and concierge service to ensure a successful event (liaise with f&b, virtual set-up, recording session, note-taking, photo-taking etc)
Weekly reporting on event management status
Customised notebook content and design for print production [does not include print cost] (research, design mock ups, liaising with client, liaising with printers)
eDM thank you for attending/sorry we missed you (promoting upcoming thought leadership piece)
Create .oft file showcasing the thought leadership piece to send out as eDM to database
1 x thought leadership discussion paper
Develop engaging thought leadership discussion paper from the conversation generated at roundtable event (research, writing and review)
1 x short video vignette/infographic
Create video vignette or infographic based on content from thought leadership paper (creative development and review)
1 x landing page
Develop a landing page to house the thought leadership discussion paper and associated video vignette/infographic
1 x LinkedIn sponsored brand awareness, nurture and consideration, and lead-generation campaign
Campaign set up in LinkedIn to best practice standards
1 LinkedIn static tile + post copy (brand awareness)
1 LinkedIn static tile + post copy (nurture and consideration)
1 LinkedIn static tile + post copy (lead-generation)
Daily management of all LinkedIn campaigns
Weekly reporting on results
1 x Google Ads Lead Generation campaign
Utilise Google Ads’ lead-generation form feature to capture contact information directly from potential leads
End-to-end production of campaign (copy and creative design, campaign set-up)
Daily monitoring and reporting on campaign performance
1 x sponsored campaign with paid media partner
Liaising with paid media partner (gathering assets, developing copy)
Daily monitoring and reporting on campaign performance