Apeksha Rao

B2B Editor and Content Support

Apeksha is a content marketing specialist and communications professional with 7+ years of combined client-side and agency experience. From persuading customers to Add-to-cart on e-commerce sites to working with academics on EdTech products at a publishing house to managing the content and communications at a high-growth SaaS startup, Apeksha has enjoyed a variety of roles throughout her career, which kickstarted in 2012 after her B.A. in Media and Communications. Her love for the well-written word saw her pursue a Master’s in Writing, Editing and Publishing at the University of Queensland and graduate with the Dean’s Commendation for Academic Excellence.

When not wrestling with words to create SEO-boosting blogs or click-worthy carousels about industry whitepapers, Apeksha enjoys running, trivia, live music and watching rugby.