Gilbert is our content marketing writer and strategist with over six years of experience in content creation across various industries. He has been involved in a wide variety of branded content projects in local and regional publications as both writer and project editor, spanning lifestyle, B2B, and government sectors. Gilbert’s breadth of experience has honed his ability as a storyteller, enabling him to conceptualise and craft compelling copy for a diverse range of topics.
Can you tell me how long you’ve been working at M&C and what your role is?
I’ve worked at M&C as a Content Strategist for close to one year now. My role involves broad content strategy, ideation, and production across our clientele. This includes researching content ideas, client and project coordination, and writing anything from social media posts to discussion papers.
What does a typical workday look like for you?
My day starts with a piping-hot cup of black coffee once I get to the office! I’ll then run through my tasks for the day and address new emails from our team or from clients before getting started on the day’s tasks.
For lunch, I’ll usually head to Amoy Street Food Centre for some local hawker food. On some weeks, I’ll bring my own meals after doing meal prep on Sunday (when I’m trying to be healthier).
Once the workday is over, I’ll usually hit the gym for a lifting session with my wife, and we’ll grab a late dinner before heading home.
What are some of your main hobby/s?
I went into the deep end with mechanical keyboards after I first dipped my toes in the scene back in 2018. I figured it would be a functional hobby since I’m a writer, so I can justify the price of making a high-end keyboard!
I enjoy collecting and tinkering with the boards, researching (and testing) some of the latest switches, finding new custom boards and keycaps with unique designs or materials, and the feeling of typing on a well-built keyboard. It feels really satisfying to put together a mechanical keyboard using different parts from different manufacturers yet having a unified aesthetic and theme.
As a really niche hobby, it has definitely taught me the virtue of patience – new products and designs are often launched by small creators through a group-buy system. This usually means that you’re dropping pretty hefty sums for a product that you won’t get to see or feel for a year or two, sometimes more!
Are you a coffee or tea person? How do you like it?
I credit Melbourne for planting the seed of my love for coffee. I spent four years there in my uni days, gradually exploring and experiencing different types of coffee around the city and learning how to appreciate the various flavours and notes of different beans.
I’ve got a simple espresso machine and grinder at home that I enjoy using on weekends, but in recent years, I’ve come to realise that I enjoy drip coffee a little more. Many people like coffee with rich and chocolate-y notes, but I prefer the fruity variants with more acidity.
Are you playing any games at the moment?
I’ve got a backlog that will never be cleared! I’m aiming to play God of War: Ragnarok next but I’m currently hacking and slashing my way through Hades. On days that I don’t feel like using much brainpower, I fall back to FIFA 2023 just as a way to unwind.