Marketing strategy
Develop a winning and actionable marketing strategy with us.
Make every investment count with a strategic brand and marketing plan
We view marketing as a strategic function in any business. A carefully, well thought out and researched brand and marketing strategy maximises your future business success. We are strategists as much as we are marketers, creators, innovators and business managers. As part of developing award-winning marketing strategies, we take the time get to know your business inside-out. We take a deep dive and then develop a cutting-edge, tailored and relevant B2B marketing and brand strategy that transforms your business.
How we do it
1. Research and analysis
We conduct a highly personalised and tailored strategy workshop with your key stakeholders to get closer to your business and future direction. In this session, we uncover your market, competitor landscape, your business drivers, goals and your competitors.
2. Strategy development
From there, we develop a B2B marketing strategy, plan and road map that includes a brand positioning model, target market segmentation and key personas, marketing objectives and a 12-month marketing calendar that outlines a variety of marketing campaigns across relevant areas of the marketing mix. We break this down into quarterly objectives and milestones.
3. Action and execute
We then present you the brand and marketing strategy and actionable plan. We then discuss different options to implement your marketing plan. There might be areas that you want to manage internally, or you might want to outsource all the defined activities. It’s entirely up to you.
What we do
How we help your craft a winning marketing strategy
- Brand strategy and positioning
- Competitor research analysis
- Market trends and analysis
- Go-to-market (GTM) strategy
- Marketing and communications planning
- Campaign strategy and targeted KPIs
- Marketing research and insights
- Customer journey mapping
- Channel and touchpoint strategy
- Thought leadership strategy
- Marketing program and actionable marketing plan development
Frequently asked questions
Have questions about Marketing strategy? Find your answers to the side.
Why do I need a marketing strategy?
At Manning & Co., we believe marketing strategy is more than promotion. It’s about clear direction, sharp differentiation, and measurable impact. We guide your business with insight, not guesswork.
Why do I need to consider outside factors when developing a strategy?
We take a 360° view by analysing market trends, competitor moves, and audience shifts to build strategies that perform in the real world. This gives you clarity, confidence, and a competitive edge to grow sustainably.
Aren’t marketing strategies only for large enterprises?
At Manning & Co., we know effective marketing isn’t about size, it’s about vision. Whether you’re a startup or a large enterprise, a clear strategy helps you grow, compete, and connect with the right audience.
How do you create a marketing strategy that works globally?
We combine data-driven insights, market intelligence, and creative thinking to deliver targeted, measurable strategies that make an impact across diverse regions and audiences.
Why partner with Manning & Co. for marketing strategy?
As a global agency, we bring cross-market expertise and innovative thinking to create strategies that drive measurable growth worldwide.
