-
By
Gemma Manning
B2B marketers are navigating an era of unprecedented change and disruption driven by AI, new technologies, geopolitical tensions, and ongoing uncertainty. The constantly evolving landscape we find ourselves in is likely to accelerate even further. The rapid rise of disruptive technologies, shifting buyer expectations, and changing consumer behaviour are reshaping how businesses connect with their […]
-
By
Gemma Manning
Building credibility and trust has always been a strategic imperative for any business, especially in the B2B world. And in 2025, it has become even more essential, requiring executive buy-in and commitment. However, with the rise of AI-generated content and an overwhelming flood of digital information, consumer scepticism is at an all-time high. What content […]
-
By
Gemma Manning
In B2B marketing, lead generation campaigns are the holy grail for any business striving for growth and expansion. The average valuation of the content marketing industry is expected to be $600 billion in 2024. After all, sales are a business’s lifeline, and having a healthy pipeline is necessary. However, amid the meticulous planning of marketing […]
-
By
Gemma Manning
How we manage to create business inclusivity and diversity at work This year, I made the risky decision to relocate to Singapore to further drive the expansion of my two interconnected companies, Gemstar Technology (a tech launchpad) and Manning & Co. (a strategic marketing consultancy). The move has been hugely positive in many ways. Unfortunately, […]
-
By
Gemma Manning
Crafting a robust marketing strategy is crucial for thriving in today’s competitive landscape. Many business owners and even corporate marketers wrestle with the concept—while they recognise its importance, the thought of executing it can be daunting. Questions like “Where will I find the time?” or “Do I really need a strategy?” often arise. However, relying […]
-
By
Gemma Manning
Discover the critical shifts and challenges facing B2B marketers in 2024. From short-termism pitfalls to an increasingly tactical approach, here are 5 critical things businesses should do to course-correct their approach and navigate this evolving landscape. I have been in marketing for more than 20 years and have seen it all – different cycles, different […]
-
By
Haekal Aditya
Over the last 18 months, like most industries, the marketing, media and communications sectors have been turned upside down with the proliferation of Generative Artificial Intelligence (AI). Undoubtedly, AI has revolutionised the landscape of content creation, offering unprecedented capabilities that extend far beyond traditional methods. AI technologies enable the generation of content at a scale […]
-
By
Gemma Manning
As we cross the threshold into Q2 for 2024, the landscape of B2B marketing continues to evolve rapidly. B2B marketing refers to the strategies and activities undertaken by companies to promote their products or services to other businesses rather than individual consumers. It involves identifying and targeting specific businesses or industry sectors, understanding their unique […]
-
By
Gemma Manning
In today’s dynamic digital landscape, where content reigns supreme, businesses are continually seeking innovative ways to engage their customers, build leadership, and foster meaningful connections. Amid this constant quest for engagement, although not new, podcasts have emerged as one of the most compelling ways for businesses to deliver value and forge deeper customer relationships. According […]
-
By
Haekal Aditya
Our previous article highlighted insights from the Search Central Live event in Jakarta – a flagship event by the Google Search Central team. In this article, we will focus on debunking common SEO myths. By understanding these myths, you can avoid common mistakes and improve your website’s SEO. During an insightful presentation at the recent […]
