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By
Gemma Manning
Turning the page with AI: the next chapter in B2B marketing is human-led
When Artificial Intelligence (AI) first properly emerged in mainstream business in 2022 with OpenAI’s release of ChatGPT, companies were faced with both an incredible opportunity and a challenge. Almost overnight, AI moved from being a technology discussion into a business conversation about marketing, operations, productivity, and the future of work. At Manning & Co., we were watching this new AI development […]
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By
Sarah McKenzie
The human touch in content: write to stand out in the AI age
In 2026, we stand at a marketing crossroads. In one direction is AI-generated content and increased reliance on AI tools, with software such as Copilot and Claude embedded in daily workloads. In the other direction is human ingenuity, creativity, and original thinking. The latter is a more old-fashioned style that avoids reliance on AI to generate ideas and […]
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By
Dezanni
From AI tools to AI systems: how businesses can build smarter automated workflows
Artificial Intelligence (AI) has introduced a new category of business technology that is shaking up traditional ways of working. It also means that many organisations are struggling with a fundamental question: where should they invest their time, resources, and budget in the age of AI? With new AI tools launching almost weekly, businesses can quickly become overwhelmed by the number of options available. Should they invest […]
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By
Dezanni
Beyond the AI hype: how businesses can create real value with AI
Artificial intelligence (AI) development has transformed hugely in the past 12 to 18 months. The biggest shift that businesses are now facing is how to move beyond AI experimentation and elevate technology to the next level. Leaders are asking a much broader question: how can AI fundamentally improve the way their organisations and teams operate? This includes how businesses approach customer engagement, marketing, communications, and decision-making. When AI first entered mainstream business discussions, many organisations focused on productivity gains such […]
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By
Gemma Manning
Creativity, Connection and Community: my key takeaways from the International Women’s Forum 2026
In May 2026, I had the privilege of attending this year’s International Women’s Forum (IWF) Annual Cornerstone Conference in London. IWF is an invitation only forum with 8400 members globally, but with only 750 women being able to attend the conference, it certainly felt like I had won the lottery ticket. The gathering of some of the world’s most impressive women leaders and changemakers from around the world […]
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By
Sarah McKenzie
How to spice up technical writing with creative flair
In the dynamic world of copywriting and editing, many of us are required to produce content about complex, sometimes highly technical topics. In my role as B2B Copywriter / Editor at Manning & Co., I often write articles and reports about technology, software, cybersecurity, and finance, for example. Technical writing might sound straightforward if you […]
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By
Gemma Manning
5 things business leaders can do to build trust in an AI-driven world
When I started my B2B marketing career, it was before the digital era. Before social media platforms like LinkedIn and Instagram, before eMarketing, and before smart phones. It was a world where building a website was a big IT project difficult to maintain and update. It was before content marketing was even a thing. While […]
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By
Gemma Manning
The myth of “going viral” (and what actually works)
Over the years, I’ve watched many brands pour energy into trying to “go viral”, chasing trends, hooks, and formats that promise greater reach almost overnight. But more often than not, the engagement spike vanishes as quickly as it appears, and the business is left with little to show for the attempt beyond a temporary spike […]
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By
Gemma Manning
5 reasons why a podcast strategy is critical for any business
As businesses compete for attention, finding meaningful ways to connect with audiences has never been more important. Amid this constant quest for engagement, podcasts have emerged as one of the most compelling ways for businesses to deliver value and forge deeper customer relationships. According to industry data, the global podcast audience continues to grow steadily. […]
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By
Gemma Manning
Why personal branding is your leadership superpower
Seventeen years ago, I launched Manning & Co. when my eldest daughter was a baby, and she just finished high school last year. The time has flown by. In the marketing world, we’ve outlasted market shifts, team changes, and the rise of AI. Today, brand visibility isn’t about company logos anymore; people search for people. […]
