We are proud to announce our client, Tata Communications, a global CommTech player in communication technology, has won the Technology Award for Diversity & Inclusion Initiative of the Year at the Singapore Business Review (SBR) Management Excellence Awards.
M&C’s work on the podcast strategy was a pivotal part of the D&I campaign.
The company’s noteworthy initiative, conducted in collaboration with Formula One® and United Women Singapore (UWS), was a winner due to its significant impact and unwavering dedication to inspiring the next generation of women in Science, Technology, Engineering, and Mathematics (STEM) careers.
The partnership aimed to address gender disparities in STEM education, particularly in Singapore, featuring a distinctive experience for female students to delve into the technology behind Formula One®, a field traditionally dominated by men.
As the Official Broadcast Connectivity Provider of Formula 1®, Tata Communications provided an exclusive opportunity for students to explore the technical facets of the sport. This included interaction with female role models in sports, technology, journalism, and business, fostering an understanding of the diverse career opportunities at the intersection of sports and technology.