With deep industry knowledge of the professional services sector, Manning & Co. was pleased to partner with Proudfoot, a leading global operational management consultancy, to help drive brand awareness with a particular focus on the Asia Pacific region.
To that end, M&C provided end-to-end support on a thought leadership campaign with Proudfoot’s senior executive team, focusing on the launch of a new leadership initiative called #HeadsUP.
Our work included:
● PR and media: We launched the global initiative #HeadsUp first in Asia Pacific, securing Proudfoot’s global CEO a lengthy interview with Asia. Such premium media coverage helped to boost awareness of not only the leadership movement, but also the company and it’s USP.
● Full end-to-end event management: To further boost Proudfoot profile in Asia, we organised and promoted a series of key events in Singapore. These included the Women in Business Leaders Breakfast at SKAI Restaurant attended by the region’s top 20 female business leaders, the launch of HeadsUp at the Tower Club attended by more than 100 movers and shakers and industry leaders, as well as curated stakeholder meetings with the global CEO.
● Digital and design: We worked with Proudfoot’s team on the branding of the #HeadsUP campaign including the website, content, collateral and other campaign assets and collateral.
Our work on Proudfoot’s thought leadership initiative, #HeadsUP is a great example of how thought leadership when done well, can really help differentiate brands while deepening relationships and growing presence.
If you’re looking to enhance your brand and expand into new markets, we’re ready to help you achieve your goals. Let’s connect to discuss how we can work together.
