SEO, GEO, and web performance
Be found on Google. Be cited by AI. Built by humans.
Win trust in both traditional and AI search
Google’s E-E-A-T framework (Experience, Expertise, Authority, Trustworthiness) has long shaped how websites earn rankings. Today, the same strategic principles determine whether AI models cite your brand as a credible source.
In an era of mass-produced AI-generated content, genuine human expertise and creative flair are your biggest competitive advantage. We partner with you to build the topical authority and structured, highly engaging content that search engines and large language models (LLMs) reward. We help you attract high-quality leads and establish a strong brand reputation.
How we help SEO for B2B and B2C businesses
1. Research & planning
We bring experience across in-depth keyword research and competitor gap analysis to uncover valuable insights for your SEO strategy.
2. Site audit
We thoroughly audit your website’s structure to ensure seamless crawling by search engines, enabling your new content to rank effectively on search results.
3. Content development
We craft compelling long-form articles that not only address users’ search queries but also showcase your company’s expertise, providing compelling, informative and unique content.
4. On-page optimisation
We implement strategic on-page optimisation techniques, including optimising meta tags, headers, and content structure, to enhance search engine visibility and user experience.
5. Authority building
We utilise our expertise to identify and seize opportunities for link building from relevant websites, media outlets, and forums, enhancing your website’s authority and search result rankings.
6. Monitor & reporting
We keep you informed with our comprehensive monthly reports that are packed with actionable recommendations and detailed performance metrics to continuously improve your SEO.
7. GEO & AI visibility
Generative Engine Optimisation (GEO) is the practice of thoroughly optimising your content, so it gets discovered and cited by AI search tools such as ChatGPT and Google AI Overviews. As more users turn to AI assistants for answers instead of browsing search results, appearing in AI-generated responses is the new front page of the internet.
Our GEO services include:
- LLM visibility audit
- AI citation strategy
- Conversational keyword research
- GEO content strategy
- Structured data implementation
- Brand mention tracking
Why your business needs expert SEO services
Rank on Google and get cited by AI
We optimise your brand for traditional search and AI-generated responses, ensuring you rank highly across Google and the modern search landscape.
Target the right audience
Reach your target audience directly by optimising your website for relevant keywords and demographics.
Build genuine authority
Our genuine, human-led approach builds the kind of real topical authority and E-E-A-T signals that both Google and AI models trust as credible sources.
Improve conversion rates
Optimise your website's performance to provide a seamless user experience and boost conversion rates.
Sustain long-term growth
GEO and SEO are long-term investments. We build a strategy that keeps you visible as search evolves, not just for today's algorithms, but for tomorrow's AI tools, helping you unlock sustainable growth.
Save time and resources
Benefit from in-depth data analysis and actionable recommendations based on comprehensive SEO and GEO audits. Save time and resources with experts who do the research for you.
Frequently asked questions
What is SEO, and why is it important for my business?
SEO stands for Search Engine Optimisation. It is the practise of optimising your website to improve its visibility on search engines like Google.
SEO is crucial because it helps your website rank higher in search results, driving more organic traffic and potential customers to your site and enhancing brand discoverability.
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising your content and online presence, so it gets discovered and cited by AI-powered search tools such as ChatGPT, Google AI Overviews, and Perplexity.
As today’s users increasingly ask AI tools for recommendations and answers, GEO ensures your brand is the one being recommended. GEO helps you appear at the top of the list and remain top of mind in customer engagement.
What is the difference between SEO and GEO?
Traditional SEO focuses on ranking your pages in search engine results like Google. GEO focuses on getting your brand cited and mentioned within AI-generated answers.
Manning & Co. delivers a combined strategy that covers both SEO and GEO, helping you leverage the benefits of enhanced brand discoverability and trust.
How long does it take to see results from SEO?
SEO is a long-term strategy that requires consistent effort and patience. The exact timeframe for seeing measurable results depends on factors, such as the competitiveness of your industry and the current state of your website.
Generally, noticeable improvements in searchability, users, and customer engagement can be seen within a few months, but significant results may take six months to a year or more. GEO timelines vary, but building topical authority and citation-worthy content is a compounding investment that pays off over time.
Can I do SEO and GEO on my own, or do I need professional help?
Both SEO and GEO are possible to start independently, but the search landscape has become increasingly technical and competitive, and professional guidance will help you get ahead.
Truly effective SEO and GEO requires a comprehensive understanding of how LLMs assess content credibility, structured data, and entity relationships. A holistic, integrated approach to both is recommended as best practice.
How does your SEO and GEO service benefit my business specifically?
As your resident SEO and GEO experts, we start with a discovery call to understand your specific industry, target audience, and key business goals. We then help you build a highly tailored marketing strategy that embeds SEO and GEO deliverables and metrics.
Whether you’re a B2B company targeting decision-makers or a B2C brand reaching consumers, we partner with you to unlock the benefits of better searchability with SEO and GEO. We identify the exact search and AI visibility opportunities most relevant to your organisation, brand, and market.
