Newport Consulting is a leading operational management consultancy dedicated to helping its clients achieve operational excellence. In a market that is crowded, being heard and seen is key for survival. Our task was to devise a brand and marketing strategy that would see Newport grow and expand in the management consultancy market in the broader region as well as other international markets.
A dynamic and challenger-type positioning that sees Newport as an alternative choice to the larger players by providing a more flexible and engaging service where the client and their individual needs dictate the project. To bring this to life, we have worked extensively with Newport over the last five years providing strategic integrated marketing, brand and PR solutions. We have not only developed the company’s brand model and strategic marketing plan, we have carved out a thought-leadership position through high-profile initiatives such as The Mining Business Outlook and The Productivity Hub.
We have secured extensive global media coverage as part of Newport’s thought leadership strategy. This includes coverage on Sky Business News, Radio National, ABC News, The Australian, AFR, BRW, Business Spectator as well as coverage internationally in Chinese News, Washington Post, Wall Street Journal, Deutsche News and more. Newport has gone from having no media profile, to now being a thought-leader on key business issues including productivity, operational excellence and mining.