Over the years, the sales and marketing services industry has experienced several distinct phases. The marketing world moves at the speed of light. As a marketer, keeping up with these changes isn’t always easy. But, to succeed in the fast-paced marketing world and maintain a sense of relevancy, it’s vital to stay ahead. Growth occurs in areas that fulfil the needs of the current market.
MANNING & CO. (M&C) is a marketing firm established in 2008 as an integrated marketing consultancy by Gemma Manning, a marketing expert, and serial entrepreneur. Initially started in Australia, M&C later expanded into Asia, with a holistic view that connected its operations, understanding the critical relationship between sales and marketing, and making sure to close the loop wherever needed.
With a strong track record of 15 years providing integrated marketing, M&C has positioned itself to be more than just digital and has the unique competency to be strategic and connect the dots. Having business across Australia, New Zealand, and Asia, M&C is also able to see differences in the marketplace, where Asia at the moment needs to shift from a siloed view of marketing to more of an integrated view.
“We have the demonstrated history, methodologies and approach in place to be able to really focus on our client’s needs and deliver targeted results. Our tagline is ‘measurable marketing management’, which indicates that we are very focused on measuring results and the success of the campaigns we deliver, being relevant and solid marketing experts, and being excellent project managers and communicators to deliver those programs. Our tagline hasn’t changed over the last 15 years and it’s still very relevant today,” says Gemma Manning, Managing Director.
A Cut above ALL
M&C is a full-service strategic marketing consultancy that provides support across the full spectrum whether that’s PR strategy, marketing strategy, business strategy, or integrated marketing strategy. It provides the strategic lens, followed by full-service execution. The firm’s services go across content and thought leadership, social media, traditional media, and PR, to full design and digital services, SEO, web development, web design, and videography.
The company is adept at assisting businesses to boost their presence across Asia. The unique service offering, in many ways, is the holistic aspect of what it does and offers, and this is where the client retention component comes in. M&C has the capability to partner with a client, understand their business, do the thinking for them where they might lack in-house expertise, come up with innovative ideas, and successfully execute them.
“We’ve built a multidisciplinary team across the marketing mix so that we can provide a comprehensive range of services. I believe we excel at managing complex projects across multiple countries and time zones. We are equipped with several tools that help us do that as a team. We are and have always been early adopters of technology, ensuring that we employ the right tools internally to operate as a business. We’ve got the depth of expertise and experience, backed by cutting-edge tools and technology,” shares Gemma.
“Companies in Asia are only really now beginning to understand and experience the effectiveness of strategic marketing, the power of it, and what they can achieve with it. I’d like us to collaborate even deeper with companies in Asia, through our consultancy arm as well as an education arm we are building whereby we will deliver strategic marketing digital learning programs.”
Journey of Excellence
M&C was set up with the vision of being a reliable marketing partner for organizations and offering a strategic, end-to-end solution with tangible outcomes. Over the years, the firm has evolved to become a full-service strategic marketing consultancy with regional and global reach, garnering several accolades and awards.
The fact that the M&C group has stood the test of time for 15 years and is still as relevant and strong today is a testament to its expertise and approach to service. According to Gemma, M&C is not at the end of the journey; she believes that the firm is at the beginning of the next phase. M&C continues to pursue growth objectives, including expanding its footprint further across Asia and having more satellite offices across key markets.
“Companies in Asia are only really now beginning to understand and experience the effectiveness of strategic marketing, the power of it, and what they can achieve with it. I’d like us to collaborate even deeper with companies in Asia, through our consultancy arm as well as an education arm we are building whereby we will deliver strategic marketing digital learning programs. This, I believe, will be very valuable for companies across Asia and in all industries,” concludes Gemma.
This article was first published in: asiabusinessoutlook.com.