At M&C, we believe no mother should face childbirth alone, and no baby should miss their first chance at a healthy life. Our Founder knows this only too well as she would have lost her life giving birth to her eldest daughter, if she hadn’t been in a country like Australia.
As a female-founded, female-led company, this isn’t just a statement of values – it’s something we feel deeply, both personally and as a business.
That’s why our partnership with the Aminata Maternal Foundation means so much to us. Aminata’s work is grounded in simple but powerful acts of care and courage.
Aminata helps mothers in Sierra Leone reach safe, timely maternity care to give birth and supports families through their most vulnerable moments, giving newborns the chance to grow up healthy and strong; to love and be loved.
For us, this collaboration is about standing beside an organisation that is already changing lives on the ground, and asking, “How can we help you go further?”
We’re here to listen, to learn, and to use our skills in marketing strategy and communication to amplify Aminata’s mission. We want to elevate the stories of the girls and women in Sierra Leone, and their precious babies and families.
At M&C, we want our work to reflect the kind of world we hope build – one where empathy and care are not an afterthought, and where a mother’s life and a baby’s first breath are treated with the dignity they deserve.
Learn more about The Aminata Maternal Foundation and the lives we hope to touch together.
