M&C has recently been appointed the strategic marketing partner for Verint Systems, a global leader in Actionable Intelligence® solutions for customer engagement optimisation, security intelligence, and fraud, risk and compliance. M&C will assist Verint in driving thought leadership through an integrated and targeted communications approach, with a particular focus upon media profiling.
Going forward, M&C will work with Verint to develop a strategic, integrated communications plan. This plan will form the road map for Verint’s communication and content strategy for profile raising and PR. The strategy will also incorporate the content mapping of locally relevant corporate material.
Throughout the process, we will drive Verint’s local communication efforts from not only a media perspective, but also through other key communication channels. Media and PR no longer sit in isolation to other marketing and communications efforts – hence why we prioritise a holistic and integrated approach here at M&C.