When The RegTech Association (RTA) launched in 2016, it set out with a bold ambition: to become a global centre of excellence for regulatory technology, helping businesses worldwide build higher-performing, ethical, and compliant operations. More than just a membership body, RTA brings together a dynamic team of government entities, regulators, corporates, and founder-led RegTech companies—an ecosystem united by the drive to accelerate RegTech adoption.
Manning & Co. was engaged early in this journey to help RTA firstly define its voice and vision and work together to amplify it. Manning & Co. came on board at a pivotal moment, when RTA was ready to share its unique vision with the world To get started, RTA needed more than just marketing and promotion—it needed a voice, a platform, and a strategy that would bring members together while showing the wider industry the impressive heights that RegTech could reach.
Together, we worked across several strategic areas:
● Strategic events: Designed and executed the RegTech Association Launch Strategy, covering pre-event planning, live-event management, and post-event engagement.
● Media and PR: Supported ABC interview preparation and attendance, secured media opportunities (Innovation Aus, Criterion), and built media lists to expand reach and influence.
● Digital and creative execution: Updated and developed website pages, video content, photography, and membership collateral. We also refreshed the membership pack structure and membership offering to strengthen engagement.
● Community engagement: Drove post-event activity across LinkedIn and Twitter to sustain ongoing conversations, while liaising with members, corporate sponsors, and government stakeholders.
● Strategic advisory: Provided input on new initiatives, including the RegTech Index ideas and membership growth strategies, ensuring the RTA’s offering stayed relevant and future-focused.
The result of this collaboration? Momentum. Manning & Co.’s partnership with RTA showcases what’s possible when strategy and storytelling align – whenvision becomes visibility, and influence becomes impact.
Ready to take your brand further? Let’s talk. Reach out to us today to get ahead with your marketing strategy.
