WHAT WE DID
Strategy, research, stakeholder relationships, influencer-speaker, outreach, and production management.
APPROACH
We first mapped out Singapore’s sustainability landscape to identify the best strategy to position the company as leading the way. We worked with the APAC Network, a newly launched APAC news channel, to create a Sustainability Leaders series, sponsored by Equinix, featuring a 13-part series showcasing some of the world’s leaders and game changers in the sustainability space.
RESULTS
We successfully positioned Equinix as a sustainability leader, leading the way by spearheading timely conversations. The “series” has already delivered more than 2 million eyeballs to the content, and we managed to elevate the brand to be among some of the world’s best like the World Economic Forum, the World Energy Council, the Minister for Sustainability in Singapore and more.
