At Manning & Co., we partnered with Gallup to create strong media interest for the launch of their new business book across Australia and Singapore. Working to a tight deadline, our experienced media team drew on trusted relationships with top journalists and outlets to help Gallup’s story reach the audiences that mattered most.
We developed an engaging press kit and crafted tailored media releases for each market, ensuring every pitch felt relevant and newsworthy. Our approach combined smart targeting with genuine, personalised outreach to over 200 leading journalists across TV, print, and online. Once coverage was secured, we managed the interviews and placements from start to finish, keeping everything smooth and on track.
Our project involvement included:
● Press kit creation: we produced a detailed, compelling press kit with customised releases for Australia and Singapore.
● Tailored pitching: we wrote and delivered targeted pitches that resonated with each local media landscape.
● Media outreach: our team personally connected with national and business media to secure interviews and valuable coverage.
● Coverage management: we arranged exclusive TV and newspaper features, as well as placements in key business and industry publications.
This project garnered national television and newspaper coverage, reaching over 2.5 million people and generating more than $350,000 in equivalent advertising value.
Looking to build buzz for your next launch? Get in touch, we’d love to help.
