Creating media interest in new business book by Gallup

We were engaged by Gallup’s headquarters in the US to implement a PR strategy for their global CEO while he was in Australia and Singapore launching his new book.

Project overview


We created a press kit including customised media releases for Au media and Singapore media, approached media with tailored pitches, secured key national media across TV, print and online, and raised the Gallup profile where it counts in Australia and Singapore through top-tier media.


With only a short period to arrange media interviews, we used our experienced media team and the active relationships we have with key media in the region to secure relevant media interviews and coverage. We created a newsworthy media kit to send personalised emails to over 200 leading journalists. Our work spanned both countries.


We secured exclusive television and newspaper interviews with national media and business and industry publications.​ Our efforts effectively secured media that reached over 2.5 million views and over $350,000 in equivalent advertising spend.

Watch one of the highlights



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