Benatural, a fertility yoga and wellness company, wanted to expand its service offerings to an international audience and broaden its reach and influence. The brand was successfully reimagined and relaunched as Thrive.
To achieve this ambitious rebranding, Manning & Co. proposed and delivered a strategic and creative program that brought the new Thrive brand to life across multiple touchpoints.
We worked closely with Thrive to develop a cohesive, modern brand identity and digital presence that would resonate with women worldwide. From refreshing the brand visuals to building an engaging website and enhancing social media impact, our approach ensured a seamless transition and a strong foundation for growth.
To achieve a successful rebranding strategy, M&C proposed a strategic and creative rebranding project that encompassed three key aspects:
● Brand overhaul: reinventing BeNatural’s identity as Thrive, with a new logo, colour palette, typography, and visual elements that reflect the brand’s essence and connect with an international audience.
● Website development: creating a user-friendly, SEO-optimised website from the ground up, designed for mobile responsiveness and cross-browser compatibility to deliver an excellent experience globally.
● Video intro creation: producing a high-quality intro video that captures Thrive’s mission and spirit, serving as a compelling brand touchpoint.
● Social media presence: peveloping impactful social media designs and videos to extend Thrive’s reach and share its values consistently across platforms.
This multifaceted rebranding ensured that Thrive now stands as a cohesive, dynamic, and globally relevant wellness brand, ready to support women at every stage of life.
Looking to launch or revitalise your brand with purpose and precision? Contact us to get started.
Looking to launch your brand with purpose and precision? Contact us to get started.
