WHAT WE DID
Brand Research, Logo Design, Brand Identity Design, Marketing Collateral Design, Marketing Strategy, UI/UX, and Web Development.
THE BRIEF
In 2020, TAS acquired Experteq, a cloud, virtual desktop, and enterprise mobility services provider. This added consulting and professional services to its existing end-to-end managed services portfolio. Post-consolidation, TAS wanted to approach its customers with attractive, cutting-edge visual language that also aligned with the new company values. Working closely with Manning & Co, TAS decided to re-brand by revamping its brand strategy and brand expression across the board, including its brand/visual identity, stationery, marketing collateral both in print and digital form, and more.
APPROACH
Using a people-centred approach involving TAS’s staff, customers and partners, we redesigned TAS’s brand identity from ground up, making it more visually appealing and modern, and aligning it with the new company values. Our work spanned both brand strategy and brand expression, and rested on clear and solid communications to all stakeholders. To reach the market effectively, we also optimised the brand with a measurable marketing strategy.
WATCH THE NEW BRAND TEASER
