With deep expertise in thought leadership campaigns, Manning & Co. partnered with Equinix to raise its profile in Australia’s mining sector. While Equinix had already worked within the industry, the mining sector had become a growing area of focus, and the company needed to expand its visibility and credibility across the market.
To meet this objective, M&C developed and delivered a comprehensive thought leadership initiative anchored by a flagship mining outlook report.
Our work included:
● Market research and gap analysis: we examined the competitive landscape to identify opportunities for Equinix to stand out with timely and relevant insights.
● Thought leadership design and strategy: we designed a “big rock” content approach that positioned Equinix as a credible voice in the sector.
● Survey and interviews: we developed the survey questionnaire, executed an online survey, and approached industry leaders for a series of feature interviews to gather meaningful perspectives.
● Data analysis and insights: we analysed the survey and interview data to extract key insights that shaped the direction and substance of the report.
● Report production: we managed the full writing and design process to deliver a high-value, professional publication.
● Associated content development: we created supporting content to maximise the report’s reach and impact across direct marketing, paid media, and social channels.
● Media outreach: we engaged with media to secure coverage and extend the report’s visibility to a broader audience.
The mining outlook report became one of Equinix’s most successful content pieces to date. It delivered high-quality thought leadership that piqued media interest, while also serving as a powerful tool to engage prospects, build awareness, and significantly strengthen Equinix’s profile in the mining sector.
If you’re looking to build credibility and expand your brand presence through impactful thought leadership, Manning & Co. is here to help. Let’s connect!
