CASE STUDIES

Integrated marketing campaigns

Verint champions actionable intelligence that empowers organisations and decision-makers to anticipate, respond and take action effectively in a rapidly evolving landscape. Their solutions are focused on customer engagement and helping their clients redefine the customer journey by simplifying and modernising the way they engage with customers across all touchpoints.

Project overview

When Verint needed a partner to handle their end-to-end marketing requirements in the Asia-Pacific region, they chose Manning & Co. We developed a comprehensive strategy to build the company’s profile and better reach their target audience through varying mediums, including video content, email nurture campaigns, events, thought leadership and developing a social media presence.

Most recently, we developed and launched their Financial Compliance 2020 whitepaper following an insightful roundtable we supported them in hosting. The discussion took place in Singapore between key Verint leaders and financial services leaders in the region to understand the biggest challenges they were facing and the direction forward for their organisations. The insights from the roundtable guided the analysis and recommendations outlined in the whitepaper and served as a way for Verint to support their clients in leveraging the power of compliance management to enhance customer experience delivery.

Client

Verint

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