Iris joins the team with a strong sales, lead generation, marketing and business development background spanning more than 15 years.
In her client services role with M&C, Iris brings deep end-to-end lead generation experience to our clients. From demand generation strategies, BDM support, executing sales, marketing and content plans, to understanding client requirements, managing delivery with internal teams and managing cost/profits of projects, Iris has provided solid support to our regional and global clients across the areas of C-Suite marketing, content and demand generation.
Before joining M&C, Iris was a Senior Account Manager for JacobAmanda – a creative, brand and marketing agency and was responsible for developing new business for the agency, as well as client servicing and project management. Iris was also responsible for the Agency’s large clients like Nestle, Danone, Reckitt Benckiser, Nissin and Wyeth.
Iris has both B2C and B2B integrated marketing experience and has worked with financial service institutions previously including Citibank and HSBC in the area of new acquisition of wealth management products and credit cards promotions.