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Marketing Strategy

A comprehensive marketing strategy sets you up for long-term success. Brand, marketing, comms – we have you covered.

Thought leadership and Content

Trust is key in any purchasing decision. We help you gain credibility through trusted thought leadership and great content. Develop a robust content plan that delivers long-term results.

Media, PR and Events

Trust, authority and credibility are a key part of any purchasing process. Don’t forget to invest in building your media presence. Get seen where your competitors aren’t.

Digital and demand generation

Perfecting your digital performance marketing strategy including your social media presence and is important to brand building and demand generation.

Brand creative and development

A cutting-edge and differentiated visual brand sets you apart from your competitors. Get the full design support you need including beautifully designed and well-functioning website.

SEO and Web Performance

We optimise your brand's authority and credibility by improving its visibility on search and generative AI engines.

Asia market entry

Southeast Asia presents a significant business opportunity for companies globally. We help you unlock opportunities.
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Iris Teh

Client Success Director - Asia

Iris is the Client Success Director Asia. In this capacity, she is committed to offering high-level integrated and strategic marketing support. Her responsibilities include overseeing projects and client accounts at a senior and strategic level, ensuring the delivery of top-notch marketing solutions for clients in the Asian market.

More about Iris Teh

Can you tell me how long you’ve worked at M&C and your role?

I worked previously as Senior Client Services Manager at M&C from 2020 to 2022 for 2 years. I’ve rejoined as a Client Success Director in Asia to provide senior integrated and strategic marketing support and oversee projects and client accounts in the region. Excited to be back!

What does a typical workday look like for you?

I wake up around 6:30 am during the work week and have breakfast: oat porridge and a cup of espresso coffee with foam milk. If I have time, I will watch the morning TV news on CNA while having breakfast and coffee.

While commuting to the office, I enjoy listening to FM 98.7 Perfect Ten station. Once at work, I start planning my day, looking at Wrike, our project management software, and clearing any emails.

At the end of the workday, I will either have dinner outside before heading home or prepare a simple dinner. I’m vegetarian—vegan—when I can manage it. So, I enjoy stir-fried vegetables (with or without fusilli pasta, vermicelli or noodles) and vegetables (tom yum, mala or shoyu-based) soup.

I will relax in front of the TV to watch the news on CNA or Korean dramas if time permits before bed at 10:30 pm.

Are you a coffee or tea person? How do you like it?

I am a coffee person. At home, I have an espresso machine to make my coffee. I grind my coffee beans, usually dark or medium roast, as I do not like acidic coffee, usually with milk, or occasionally just black.

I prefer non-caffeine tea such as camomile, peppermint, flower or herbal tea, as black or green tea seems to affect me unless it’s Taiwanese bubble tea!

What’s your favourite way to spend a day off?

I usually go for an hour on Saturday mornings for a trampoline fitness class. It’s a great way to destress, too. On alternate Sundays, I will hike with friends in Singapore. I love to catch up with friends over meals or coffee during off days or after work. While at home, I will chill to watch the latest Korean drama or Amazon Prime videos.