CASE STUDIES

From strategy to impact: integrated marketing campaigns for Verint

Verint provides actionable intelligence for dynamic decision-making, redefining customer engagement across all touchpoints.

Project overview

When Verint needed a partner to manage their end-to-end marketing requirements across the Asia-Pacific region, they turned to Manning & Co. Together, we built a comprehensive strategy to strengthen their profile and connect more effectively with their target audience. Verint’s integrated campaigns bring together engaging video content, targeted email nurture programs, impactful events, thought leadership pieces, and an active social media presence—all working together to connect with their audience and deliver meaningful results.

Our work included:

Regional marketing strategy and execution: we built an integrated marketing strategy focused on Verint’s goals, market audience, and sector dynamics. This covered creating compelling video content, executing nurture programs, publishing thought leadership, and hosting events that helped position Verint as a go-to partner for customer engagement excellence.

Financial compliance 2020 whitepaper: most recently, we supported Verint in hosting a high-level roundtable in Singapore with key Verint executives and financial services leaders from across the region. Insights from this discussion informed the Financial Compliance 2020 whitepaper. This in-depth resource examines the sector’s key challenges and outlines practical strategies to optimise compliance management for an enhanced customer experience.

This project showcases our expertise in delivering multi-channel campaigns that translate strategic thinking into measurable impact, helping our clients build stronger connections and lead meaningful industry conversations.

Looking to take your marketing further? Contact us to get started.

Client

Verint

Project gallery