Manning & Co. partnered with long-standing client, IVF(SG) to reinvent its brand identity after a significant change in direction for the brand and, at the same time, enhance its online presence, ensuring it resonates with its target audience in Singapore—people seeking fertility solutions. The project focused on creating a more modern, appealing, and inviting brand that accurately reflects IVF(SG)’s commitment to delivering high-quality fertility services.
Our work included:
● A brand overhaul – The primary objective was to reimagine IVF(SG)’s brand to make it more engaging and relevant to its target audience and to also link back to the company’s very impressive heritage. Our work included a complete redesign of the logo, colour palette, typography, and other visual elements that capture the essence of IVF(SG) while maintaining a sense of trust, care and community spirit.
● Website redesign – We created a state-of-the-art, mobile-responsive website that serves as a central hub for all of IVF(SG)’s services. The website was designed with the user experience in mind, featuring a streamlined navigation system, clear calls to action, and detailed information about IVF(SG)’s services. We also optimised the website for SEO, ensuring it ranks highly in search engines and attracts potential clients from around the world. Cross-browser compatibility was also prioritised to ensure a seamless experience on all devices and browsers.
This project talks to our team’s ability to merge modern design principles with strategic functionality, ensuring a lasting impact for IVF(SG) both in terms of brand presence and user engagement.
Interested in elevating your brand’s online presence? Contact us today.
