Marketing Strategy
Develop a winning and actionable marketing strategy with us
Make every investment count with a strategic brand and marketing plan
We view marketing as a strategic function in any business. A carefully, well thought out and researched brand and marketing strategy maximises your future business success. We are strategists as much as we are marketers, creators, innovators and business managers. As part of developing award-winning marketing strategies, we take the time get to know your business inside-out. We take a deep dive and then develop a cutting-edge, tailored and relevant B2B marketing and brand strategy that transforms your business.
How we do it
1. Research and analysis
We conduct a highly personalised and tailored strategy workshop with your key stakeholders to get closer to your business and future direction. In this session, we uncover your market, competitor landscape, your business drivers, goals and your competitors.
2. Strategy development
From there, we develop a B2B marketing strategy, plan and road map that includes a brand positioning model, target market segmentation and key personas, marketing objectives and a 12-month marketing calendar that outlines a variety of marketing campaigns across relevant areas of the marketing mix. We break this down into quarterly objectives and milestones.
3. Action and execute
We then present you the brand and marketing strategy and actionable plan. We then discuss different options to implement your marketing plan. There might be areas that you want to manage internally, or you might want to outsource all the defined activities. It’s entirely up to you.
What we do
How we help your craft a winning marketing strategy
- Brand strategy and positioning
- Competitor research analysis
- Market trends and analysis
- Go-to-market (GTM) strategy
- Marketing and communications planning
- Campaign strategy and targeted KPIs
- Marketing research and insights
- Customer journey mapping
- Channel and touchpoint strategy
- Thought leadership strategy
- Marketing program and actionable marketing plan development
