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By
Gemma Manning
Mentorship – A culture of sisterhood in business is about guiding and inspiring others to succeed and thrive. Like any partnership, successful mentoring relationships between women require perseverance, patience, and resilience – but they…
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By
Gemma Manning
In today’s customer-driven environment, a marketing-led organization aims for sustainable business growth by investing in the customer experience as the top priority. In contrast, a sales-driven approach is typically short-term and transactional. In 2017,…
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By
Gemma Manning
Scale up your business – As we move into what is forecast to be a promising year for business growth, Australian companies must prioritise regional and global expansion to get to the next level….
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By
Gemma Manning
Entrepreneurship – For entrepreneurs in any industry, the inner strength and resolve to bounce back from failure is absolutely vital. After nine years of managing my own business and getting a second business off…
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By
Gemma Manning
As a female entrepreneur and manager of two businesses, Manning & Co and Gemstar Technology, I have learnt to be confident and assertive about my ideas, and outspoken about my achievements. These traits don’t…
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By
Gemma Manning
Purpose-driven marketing – In our ever-increasing embrace of technology, what does the future of marketing and brand development look like? CEOs need to rethink their strategies and ensure that their digital platforms are key touch…
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By
Gemma Manning
By Sarah McKenzie Back in 2010, I was a new arrival to the city and a fresh-faced undergrad at UTS. I started my three year Writing and Cultural Studies degree with ambitious intentions –…
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By
Gemma Manning
Orator Simon Sinek famously said, “People don’t buy what you do, they buy why you do it.” From start-ups to small businesses to large corporations, companies across the enterprise struggle to identify the ‘why’…
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By
Gemma Manning
Strategic marketing – Today’s CEOs need to view marketing as a strategic function in their business rather than a simple transactional mechanism to drive sales. A University of Technology Sydney study finds that one in…
