-
By
Gemma Manning
The crucial role of the “Big Rock” asset in B2B lead generation
In B2B marketing, lead generation campaigns are the holy grail for any business striving for growth and expansion. The average valuation of the content marketing industry is expected to be $600 billion in 2024. After all, sales are a business’s lifeline, and having a healthy pipeline is necessary. However, amid the meticulous planning of marketing […]
-
By
Gemma Manning
Championing business inclusivity and diversity across the region
How we manage to create business inclusivity and diversity at work This year, I made the risky decision to relocate to Singapore to further drive the expansion of my two interconnected companies, Gemstar Technology (a tech launchpad) and Manning & Co. (a strategic marketing consultancy). The move has been hugely positive in many ways. Unfortunately, […]
-
By
Gemma Manning
The 7 principles to building a winning marketing strategy
Crafting a robust marketing strategy is crucial for thriving in today’s competitive landscape. Many business owners and even corporate marketers wrestle with the concept—while they recognise its importance, the thought of executing it can be daunting. Questions like “Where will I find the time?” or “Do I really need a strategy?” often arise. However, relying […]
-
By
Gemma Manning
Has B2B marketing lost its way? 5 things businesses must do to course correct
Discover the critical shifts and challenges facing B2B marketers in 2024. From short-termism pitfalls to an increasingly tactical approach, here are 5 critical things businesses should do to course-correct their approach and navigate this evolving landscape. I have been in marketing for more than 20 years and have seen it all – different cycles, different […]
-
By
Haekal Aditya
The pros and cons of AI in content generation: all you need to know
Over the last 18 months, like most industries, the marketing, media and communications sectors have been turned upside down with the proliferation of Generative Artificial Intelligence (AI). Undoubtedly, AI has revolutionised the landscape of content creation, offering unprecedented capabilities that extend far beyond traditional methods. AI technologies enable the generation of content at a scale […]
-
By
Gemma Manning
Top 5 B2B marketing trends shaping 2024
As we cross the threshold into Q2 for 2024, the landscape of B2B marketing continues to evolve rapidly. B2B marketing refers to the strategies and activities undertaken by companies to promote their products or services to other businesses rather than individual consumers. It involves identifying and targeting specific businesses or industry sectors, understanding their unique […]
-
By
Gemma Manning
5 reasons why a podcast strategy is critical for any business
In today’s dynamic digital landscape, where content reigns supreme, businesses are continually seeking innovative ways to engage their customers, build leadership, and foster meaningful connections. Amid this constant quest for engagement, although not new, podcasts have emerged as one of the most compelling ways for businesses to deliver value and forge deeper customer relationships. According […]
-
By
Haekal Aditya
Debunking SEO myths: What you need to know
Our previous article highlighted insights from the Search Central Live event in Jakarta – a flagship event by the Google Search Central team. In this article, we will focus on debunking common SEO myths. By understanding these myths, you can avoid common mistakes and improve your website’s SEO. During an insightful presentation at the recent […]
-
By
Haekal Aditya
Stay ahead with the latest SEO developments from Search Central Live Jakarta 2023
With the world of SEO forever changing and fast-moving, it is essential to have your finger on the pulse of the latest developments in the industry. That’s why we recently attended the esteemed Search Central Live event in Jakarta – a flagship event by the Google Search Central team. Search Central Live Jakarta 2023 provided […]
-
By
Haekal Aditya
Adapting to change: how SEO specialists can leverage Google’s generative AI update
The SEO industry is abuzz with news of Google’s latest AI update, which sees the incorporation of Google’s generative AI into its search engine. This groundbreaking development promises to revolutionise how content is indexed and ranked (even though Search Engine Result Page rank will not matter anymore, in my opinion) on the world’s most popular […]
