Mentorship – A culture of sisterhood in business is about guiding and inspiring others to succeed and thrive. Like any partnership, successful mentoring relationships between women require perseverance, patience, and resilience – but they are well worth the effort and can make all the difference in lifting women in business to new heights. With women […]

In today’s customer-driven environment, a marketing-led organization aims for sustainable business growth by investing in the customer experience as the top priority. In contrast, a sales-driven approach is typically short-term and transactional. In 2017, leaders need to invest in putting the customer experience first, ensuring that marketing strategies are aligned with customer needs and expectations. […]

Scale up your business – As we move into what is forecast to be a promising year for business growth, Australian companies must prioritise regional and global expansion to get to the next level. When expanding a business both regionally and internationally, there can be double the number of problems throughout each phase of development, […]

Entrepreneurship – For entrepreneurs in any industry, the inner strength and resolve to bounce back from failure is absolutely vital. After nine years of managing my own business and getting a second business off the ground, I have learnt the hard way that success doesn’t happen overnight. It takes incredible perseverance, dedication and courage to […]

As a female entrepreneur and manager of two businesses, Manning & Co and Gemstar Technology, I have learnt to be confident and assertive about my ideas, and outspoken about my achievements. These traits don’t come naturally to a lot of women. After almost 10 years of being in business, I have found that people can […]

Purpose-driven marketing – In our ever-increasing embrace of technology, what does the future of marketing and brand development look like? CEOs need to rethink their strategies and ensure that their digital platforms are key touch points for brand promotion and customer engagement. First, why go digital? Across every industry, digital platforms continue to grow as a […]

By Sarah McKenzie Back in 2010, I was a new arrival to the city and a fresh-faced undergrad at UTS. I started my three year Writing and Cultural Studies degree with ambitious intentions – but true to the stereotype of the perpetually disorganised, barely-over-20-something student, I quickly became a serial procrastinator. Last minute scrambling is […]

Orator Simon Sinek famously said, “People don’t buy what you do, they buy why you do it.” From start-ups to small businesses to large corporations, companies across the enterprise struggle to identify the ‘why’ of their business strategy. It’s easy to pinpoint what your products and services are, and how they can benefit your customers — but how do […]

Strategic marketing – Today’s CEOs need to view marketing as a strategic function in their business rather than a simple transactional mechanism to drive sales. A University of Technology Sydney study finds that one in three start-ups and small businesses fail in their first year of operation. A major reason for these failures is that many […]

The reality is this: we need more women in the boardroom. According to a 2016 Workplace Gender Equality Study by the Australian government, while women comprise 46.2% of all employees in Australia, they hold only 14.2% of chair positions. It’s predicted that Australia will not hit its target to have 30% women on boards by […]