Business leaders of the future requires better skill to face constant changing of business landscape Australia is driving a focus on a technology-driven future in the workplace and in business, right through to STEM education in schools. However, with our literacy levels on the decline, writing and storytelling need to be top of mind for businesses […]

Company culture is an essential part of your business Building a truly regional team adds immense cultural and economic value in the bigger picture – as I have seen with the evolution of my own businesses. Both Manning & Co and Gemstar have transitioned over time to become truly regional businesses, with our ever-expanding team […]

Account manager at Manning & Co, Pru Roberts chatted Bianca Benjamin, our Client Services Executive  about her always-on role as Account Manager for a diverse range of clients, as well as Prue’s personal experiences and insights working in the marketing industry. B: Can you tell me how long you’ve been working at M&C as Account […]

In early April, I embarked on one of the most challenging chapters of my career so far: relocating to Singapore to launch my company Gemstar’s first ever Young Entrepreneurs’ Program in partnership with Murdoch University. I can hardly believe that I’m now here in Singapore, settled in my new home and routine with my two […]

Strategic marketing for modern business In the beginning stages of growth, many new businesses struggle to identify the ‘why’ of their business plan. Yet the ‘why’ – the reason why your company exists and what it stands for – is fundamental to getting your business off the ground and driving long-term success. According to recent […]

In today’s fast-paced business world, there is much hype and excitement around becoming an entrepreneur and launching a start-up. We tend to glamourise entrepreneurship, believing that anyone can ‘make it’ if they just work hard enough. Yet this view doesn’t always reflect the gritty, day-to-day reality of being an entrepreneur. Becoming an entrepreneur is a […]

Mumpreneur – This month, I embarked on one of the most challenging chapters of my career so far: relocating to Singapore to launch Manning & Co’s sister company, Gemstar’s, first Young Entrepreneur’s Program in partnership with Murdoch University. On my last day in Sydney, it was such a strange and surreal feeling, leaving my house […]

Mentorship – A culture of sisterhood in business is about guiding and inspiring others to succeed and thrive. Like any partnership, successful mentoring relationships between women require perseverance, patience, and resilience – but they are well worth the effort and can make all the difference in lifting women in business to new heights. With women […]

In today’s customer-driven environment, a marketing-led organization aims for sustainable business growth by investing in the customer experience as the top priority. In contrast, a sales-driven approach is typically short-term and transactional. In 2017, leaders need to invest in putting the customer experience first, ensuring that marketing strategies are aligned with customer needs and expectations. […]

Scale up your business – As we move into what is forecast to be a promising year for business growth, Australian companies must prioritise regional and global expansion to get to the next level. When expanding a business both regionally and internationally, there can be double the number of problems throughout each phase of development, […]