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By
Gemma Manning
Purpose-driven marketing – In our ever-increasing embrace of technology, what does the future of marketing and brand development look like? CEOs need to rethink their strategies and ensure that their digital platforms are key touch…
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By
Gemma Manning
By Sarah McKenzie Back in 2010, I was a new arrival to the city and a fresh-faced undergrad at UTS. I started my three year Writing and Cultural Studies degree with ambitious intentions –…
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By
Gemma Manning
Orator Simon Sinek famously said, “People don’t buy what you do, they buy why you do it.” From start-ups to small businesses to large corporations, companies across the enterprise struggle to identify the ‘why’…
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By
Gemma Manning
Strategic marketing – Today’s CEOs need to view marketing as a strategic function in their business rather than a simple transactional mechanism to drive sales. A University of Technology Sydney study finds that one in…
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By
Gemma Manning
The reality is this: we need more women in the boardroom. According to a 2016 Workplace Gender Equality Study by the Australian government, while women comprise 46.2% of all employees in Australia, they hold…
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By
Gemma Manning
Elevator pitch – Whether you’re managing a large corporation, a medium-scale business, or a small start-up, pitching to influencers, partners, investors and customers requires a strategic and tailored approach. Get your pitch right to…
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By
Gemma Manning
To drive the growth of your business in the long term, it’s crucial to think strategically about branding, and establish a unique and authentic brand. Your brand is about how your products and service…
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By
Gemma Manning
Business top tips – In the last 10 years, Australian entrepreneurs have been looking to Singapore’s dynamic market to launch business ventures and start-ups. As a leading Innovation Nation, technology and finance hub, and…
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By
Gemma Manning
Intrapreneur – Entrepreneurs, the most powerful support network is right in front of your eyes: your employees. Most entrepreneurs think of a top-down approach to business growth, where you alone brainstorm and instigate change…
