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Our Founder and team share their insights on everything marketing from strategy, thought leadership, content, SEO, digital, AI and more.

Around the globe, entrepreneurship has become a glamorous and popular career choice, especially for aspiring young entrepreneurs. Yet with such high failure rates in the start-up community, launching any kind of start-up and building a sustainable business is not for the faint-hearted. Across Australia, Singapore and Asia more broadly, local governments are pushing a strong […]

Storytelling could be great solution to connect with your people Employee productivity is fundamental to the success of any business. We know that high-performing people add significant value to their team and positively impact the bottom line. In fact, research by Business 2 Community found that companies with engaged and productive people outperform those without by an […]

The rise of technology, digital engagement and automation has caused much hype in the business and marketing world. As a result, many business leaders are investing in technology and digital as the core part of their marketing strategies and primary communication channels, yet not capitalising upon the power of the brand message and strategic content […]

Business leaders of the future requires better skill to face constant changing of business landscape Australia is driving a focus on a technology-driven future in the workplace and in business, right through to STEM education in schools. However, with our literacy levels on the decline, writing and storytelling need to be top of mind for businesses […]

Company culture is an essential part of your business Building a truly regional team adds immense cultural and economic value in the bigger picture – as I have seen with the evolution of my own businesses. Both Manning & Co and Gemstar have transitioned over time to become truly regional businesses, with our ever-expanding team […]

Account manager at Manning & Co, Pru Roberts chatted Bianca Benjamin, our Client Services Executive  about her always-on role as Account Manager for a diverse range of clients, as well as Prue’s personal experiences and insights working in the marketing industry. B: Can you tell me how long you’ve been working at M&C as Account […]

In early April, I embarked on one of the most challenging chapters of my career so far: relocating to Singapore to launch my company Gemstar’s first ever Young Entrepreneurs’ Program in partnership with Murdoch University. I can hardly believe that I’m now here in Singapore, settled in my new home and routine with my two […]

Strategic marketing for modern business In the beginning stages of growth, many new businesses struggle to identify the ‘why’ of their business plan. Yet the ‘why’ – the reason why your company exists and what it stands for – is fundamental to getting your business off the ground and driving long-term success. According to recent […]

In today’s fast-paced business world, there is much hype and excitement around becoming an entrepreneur and launching a start-up. We tend to glamourise entrepreneurship, believing that anyone can ‘make it’ if they just work hard enough. Yet this view doesn’t always reflect the gritty, day-to-day reality of being an entrepreneur. Becoming an entrepreneur is a […]

Mumpreneur – This month, I embarked on one of the most challenging chapters of my career so far: relocating to Singapore to launch Manning & Co’s sister company, Gemstar’s, first Young Entrepreneur’s Program in partnership with Murdoch University. On my last day in Sydney, it was such a strange and surreal feeling, leaving my house […]