Modern innovation has given marketers many great news tools to enhance digital marketing efforts, but leaders need to ensure personalisation in relationship-building with clients. In today’s digital world, marketing is more complicated and intricate than ever before, reflecting the complexity of today’s markets and consumers. Marketers are responsible for not only attracting customers, but deepening […]

This year is set to be another one of rapid change in the marketing industry. Here’s how to maximise audience engagement through a personal touch. At a time of digital disruption, the mantra ‘customer is king’ remains as true as ever. In 2018, enhancing audience engagement through highly personalised communications will be a fundamental ingredient […]

Around the globe, entrepreneurship has become a glamorous and popular career choice, especially for aspiring young entrepreneurs. Yet with such high failure rates in the start-up community, launching any kind of start-up and building a sustainable business is not for the faint-hearted. Across Australia, Singapore and Asia more broadly, local governments are pushing a strong […]

Storytelling could be great solution to connect with your people Employee productivity is fundamental to the success of any business. We know that high-performing people add significant value to their team and positively impact the bottom line. In fact, research by Business 2 Community found that companies with engaged and productive people outperform those without by an […]

The rise of technology, digital engagement and automation has caused much hype in the business and marketing world. As a result, many business leaders are investing in technology and digital as the core part of their marketing strategies and primary communication channels, yet not capitalising upon the power of the brand message and strategic content […]