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Empowering Tata Communications: Manning & Co. delivers marketing excellence

M&C led Tata Communications’ Chinese New Year campaign with events in Singapore and Hong Kong, plus creative socials and a targeted podcast.

Project overview

At Manning & Co., we distinguish ourselves by crafting strategic marketing solutions that fuel our clients’ success. Our unique blend of creativity, innovation, and meticulous planning has allowed us to manage significant projects for respected clients worldwide.

Our collaboration with Tata Communications, a global communications technology leader, for their Chinese New Year campaign is a prime example of our work. Manning & Co. was entrusted with the campaign’s helm, managing two exclusive lunch events in Singapore and Hong Kong. Our team’s responsibilities ranged from venue selection to event coordination and on-site photography, ensuring every detail was flawlessly executed.

Our services for the campaign extended beyond event management. Our team crafted a variety of engaging creatives for socials and WhatsApp to align with the campaign’s goals. This included an animated gif celebrating the Year of the Dragon, eDMs, and a LinkedIn carousel designed to drive website traffic and highlight the year’s performance achievements.

As part of our comprehensive approach, we also leveraged the power of podcasts to amplify Tata Communications’ message. Our team conceptualised, produced, and promoted a podcast for the Empowering Tomorrow podcast series, which we launched in 2023. The CNY Campaign podcast was the fifth in the series.

We are proud to have played a pivotal role in helping Tata Communications achieve its objectives and look forward to continuing to drive success for our clients worldwide.

Contact us today to learn how we can elevate your marketing initiatives to new heights.

Check out the podcast series here: Empowering Tomorrow (buzzsprout.com).

Client

Tata Communications

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