CASE STUDIES

Empowering Tata Communications: Manning & Co. delivers marketing excellence

M&C led Tata Communications’ Chinese New Year campaign with events in Singapore and Hong Kong, supported by social content and a podcast.

Project overview

We partnered with Tata Communications to deliver an integrated campaign that brought people together, built brand presence, and amplified its message across channels.

Manning & Co. worked with Tata Communications, a global leader in communications technology, to bring their Chinese New Year campaign to life in Singapore and Hong Kong. This collaboration reflects our commitment to delivering thoughtful, impactful marketing that blends fresh ideas with careful execution.

Our work included:

Event management: we took the lead in planning and executing two exclusive lunch events in Singapore and Hong Kong. From venue selection and vendor coordination to on-site photography and event support, our team ensured every detail was delivered to the highest standard.

Creative content production: to help the campaign connect with a broader audience, we developed a set of engaging digital assets for social media and WhatsApp. These included an animated GIF celebrating the Year of the Dragon, eye-catching eDMs, and a LinkedIn carousel that highlighted Tata Communications’ yearly milestones and guided audiences back to their website.

Podcast production: as part of our integrated approach, we helped the campaign reach even further through audio storytelling. We planned, produced, and promoted the fifth episode of Tata Communications’ Empowering Tomorrow podcast series, which launched in 2023, adding another layer to their thought leadership and brand voice.

This campaign showcases our ability to deliver comprehensive marketing strategies that connect, engage, and empower audiences, all while upholding our commitment to marketing excellence.

Ready to elevate your next campaign? Contact us today to see how we can help you create experiences that inspire.

Listen to the podcast series here: Empowering Tomorrow.

Client

Tata Communications

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