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CASE STUDIES

M&C partners with Tata Communications for podcast series

M&C and Tata Communications launched the “Empowering Tomorrow” podcast series, addressing hyperconnected ecosystems and diversity during Singapore’s Formula One Grand Prix.

Project overview

M&C recently partnered with Tata Communications to create a new podcast series, Empowering Tomorrow.

Empowering Tomorrow is designed to help business and IT leaders get ready for a future characterised by the unknown. We created the podcast content strategy, developed and finessed the script, and project-managed the podcast production.

The first two episodes introduced the concept of hyperconnected ecosystems and the importance of customer centrality.

The series’ latest episode, Technology and Sport: Allies for Diversity and Inclusion, coincided with Singapore’s iconic Formula One Grand Prix. Hosted by Oriel Morrison, Chief Strategy Officer, APAC Network, the podcast featured a lineup of incredible talent, including Rosanna Tennant, Broadcast Journalist and one of the leading female voices in Formula One, Georgette Tan Adamopoulos, President at United Women Singapore, and Tri Pham, Chief Strategy and Innovation Officer at Tata Communications.

M&C’s design team created a few podcast-style creatives to amplify and promote the podcasts. Have a look at these captivating socials here and here.

Check out the podcast series here: Empowering Tomorrow (buzzsprout.com).

Client

Tata Communications

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