Our first Marketing Community Insights Paper brings together the perspectives of marketing
leaders and changemakers on the challenges and opportunities shaping the industry. From Al disruption and changing metrics to the enduring power of human-led creativity, storytelling and leadership.
Join Manning & Co’s Marketing Community for our next Community Session. Bringing together marketing and business leaders to share ideas, challenge thinking and navigate what’s next, together.
With World Mental Health Day approaching on 10th October 2026, workplace mental health is in focus across diverse workplaces and industries. But for marketers, the mental health conversation needs to go beyond simple wellbeing initiatives and individual resilience; it needs to be driven from the top, at the senior leader level, and embedded all the […]
By
Gemma Manning
For so many modern brands, media relations still begin with a question that is fundamentally too narrow: “How do we get coverage?” A better question is: “Why would anyone talk about us?” In a saturated media environment, coverage is the outcome of being relevant, useful, and credible enough to join the conversation in meaningful ways. […]
By
Abby Walker
Historically, PR and media success were largely measured by one key metric: amount of coverage. Securing a mention in a respected publication, an interview, or a media feature was considered a mark of success for your brand. And while earned media is still valuable today, the media landscape has changed significantly in recent years. Today, […]
By
Gemma Manning
In the business world, we hear so much about AI that it feels like it’s completely dominating the agenda. Organisations are increasingly investing in new AI platforms, redesigning workflows, and looking for innovative ways to unlock productivity and growth. But there is a question too few leadership teams are asking: are we transforming the AI […]
By
Gemma Manning
Personal branding is one of the most powerful marketing weapons today. It is well documented that customers buy from people they like and trust – which is why your personal brand can make all the difference in securing more business for your organisation. We have seen the trend of personal branding and authentic narratives grow […]
By
Gemma Manning
In my 25 years of marketing experience, I have never seen change happen as fast as when AI first entered the mainstream business world. The very nature of marketing was fundamentally, and permanently, altered – and almost overnight. Three years on, the impact of AI goes well beyond how brands communicate and connect with their […]
By
Gemma Manning
When Artificial Intelligence (AI) first properly emerged in mainstream business in 2022 with OpenAI’s release of ChatGPT, companies were faced with both an incredible opportunity and a challenge. Almost overnight, AI moved from being a technology discussion into a business conversation about marketing, operations, productivity, and the future of work. At Manning & Co., we were watching this new AI development […]
By
Gemma Manning
In 2026, we stand at a marketing crossroads. In one direction is AI-generated content and increased reliance on AI tools, with software such as Copilot and Claude embedded in daily workloads. In the other direction is human ingenuity, creativity, and original thinking. The latter is a more old-fashioned style that avoids reliance on AI to generate ideas and […]
By
Sarah McKenzie
Artificial Intelligence (AI) has introduced a new category of business technology that is shaking up traditional ways of working. It also means that many organisations are struggling with a fundamental question: where should they invest their time, resources, and budget in the age of AI? With new AI tools launching almost weekly, businesses can quickly become overwhelmed by the number of options available. Should they invest […]
By
Dezanni
