In the business world, we hear so much about AI that it feels like it’s completely dominating the agenda. Organisations are increasingly investing in new AI platforms, redesigning workflows, and looking for innovative ways to unlock productivity and growth.  But there is a question too few leadership teams are asking: are we transforming the AI […]

Personal branding is one of the most powerful marketing weapons today. It is well documented that customers buy from people they like and trust – which is why your personal brand can make all the difference in securing more business for your organisation.  We have seen the trend of personal branding and authentic narratives grow […]

In my 25 years of marketing experience, I have never seen change happen as fast as when AI first entered the mainstream business world. The very nature of marketing was fundamentally, and permanently, altered – and almost overnight.   Three years on, the impact of AI goes well beyond how brands communicate and connect with their […]

When Artificial Intelligence (AI) first properly emerged in mainstream business in 2022 with OpenAI’s release of ChatGPT, companies were faced with both an incredible opportunity and a challenge. Almost overnight, AI moved from being a technology discussion into a business conversation about marketing, operations, productivity, and the future of work.   At Manning & Co., we were watching this new AI development […]

In 2026, we stand at a marketing crossroads. In one direction is AI-generated content and increased reliance on AI tools, with software such as Copilot and Claude embedded in daily workloads. In the other direction is human ingenuity, creativity, and original thinking. The latter is a more old-fashioned style that avoids reliance on AI to generate ideas and […]

Artificial Intelligence (AI) has introduced a new category of business technology that is shaking up traditional ways of working. It also means that many organisations are struggling with a fundamental question: where should they invest their time, resources, and budget in the age of AI?  With new AI tools launching almost weekly, businesses can quickly become overwhelmed by the number of options available. Should they invest […]

Artificial intelligence (AI) development has transformed hugely in the past 12 to 18 months. The biggest shift that businesses are now facing is how to move beyond AI experimentation and elevate technology to the next level. Leaders are asking a much broader question: how can AI fundamentally improve the way their organisations and teams operate? This includes how businesses approach customer engagement, marketing, communications, and decision-making.  When AI first entered mainstream business discussions, many organisations focused on productivity gains such […]