CASE STUDIES

Uniting industry leaders to advance women’s health discussions

M&C was proud to partner with SOL (Spring of Life) to deliver Flash Forward 2026, a landmark conference in Singapore on 16 April 2026 focused on midlife women’s health, menopause support, and workplace wellbeing.

Project overview

M&C and SOL (Spring of Life) collaborated on Flash Forward 2026, an industry event that convened business leaders, HR professionals, health advocates, and experts to explore how organisations can better support women’s health in the workplace. 

The event gathered over 40 experts and leaders from Singapore, Asia, and internationally, providing a platform for meaningful discussions on menopause awareness, workplace inclusion, and integrating women’s health into employee wellbeing strategies. The full-day event was attended by more than 200 attendees. 

M&C led the event strategy, planning, and delivery in close collaboration with SOL, executing a high-impact B2B networking event. The project covered event logistics, venue and supplier coordination, B2B audience engagement, sponsorship, speaker and attendee management, event-day operations, and post-event communications. 

Some of the key elements delivered for Flash Forward 2026: 

  • Developed the overall event strategy and delivery plan, covering audience approach, event structure, logistics, venue coordination, and operational planning. 
  • Managed the B2B component, providing recommendations for the agenda, audience strategy, speaker and panellist selection, HR leader engagement, and industry outreach. 
  • Developed attendee communications, including invitation strategy, eDM design and content, registration page copy, RSVP management, reminders, and confirmations. 
  • Supported sponsorship strategy and execution, including the development of the sponsorship deck, sponsor outreach and onboarding, and coordination of sponsor assets, profiles, and requirements. 
  • Managed speakers and partners through briefing calls, the coordination of event requirements, and ongoing alignment of event messaging. 
  • Provided onsite event support, overseeing setup, guest and dignitary arrivals, attendee experience, and coordination of targeted media interviews. 

 

The event was supported by key industry partners, including The Meat ClubEquinixAonThrive JourneyHSBC, and Koala Eco. 

Partner with M&C for strategic event management, industry engagement, and thought leadership that transforms important conversations into meaningful brand impact. Contact us to discuss how we can support your next industry initiative. 

Client

SOL (Spring of Life)

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