Founder, Managing Director
Gemma has more than 20 years of experience in B2B integrated strategic marketing and communications – 10 years of inhouse marketing and communications experience across Asia, and the last 12 years in running her own consulting business.
Gemma established M&C in 2008 after being frustrated with marketing and communications agencies from her inhouse marketing management days. She has built M&C organically over the last 12 years, primarily focused on the B2B sector.
M&C is an established regional strategic marketing firm with offices in Sydney, Perth and Singapore. With a unique approach and methodology, we help businesses of all sizes – scale-ups, SMEs and multinational enterprises – achieve sustainable growth through holistic, integrated and strategic marketing campaigns. Our strategic approach is content-led and underpinned by full execution capability across content, design, digital, social and media. Our style is to partner with clients to develop strategic ideas for their businesses, bringing our expertise, industry know-how, domain knowledge, creative and innovative flair to the table.
M&C has won awards for content excellence and thought leadership development, and Gemma herself has been acknowledged for her business achievements several times. She was awarded Entrepreneur of the Year in Singapore in 2018 and has been shortlisted twice as the Telstra Businesswoman of the Year.