A journey of 17 years told by our Founder
M&C turned 17 earlier this year. A milestone that serves as an acknowledgment of our achievements and my strong appreciation for my team and our clients who have supported us all along the way.
I started the business when my eldest daughter was just a baby, and she finished high school at the end of last year – a stark reminder of how long I have been doing this! We’re certainly not newcomers to the marketing consulting world; we have withstood the test of time.
In many ways, I liken M&C to a classic vinyl record. The quality of the sound of a vinyl is second to none. And while most consume music digitally, it really doesn’t come close to that good old vinyl record. I think the same can be said of us. We deliver quality in everything we do, as we have the experience and knowledge behind us. And while we adapt to changing times, we do so without compromising our standards. And just as vinyl has made a comeback, so too is a good quality marketing strategy combined with professionalism in a trusted partner who takes a modern, insight-driven approach. Many times I’ve heard of companies having bad experiences with agencies and can sense that there is a real desire to work with a partner who cares, one who is reliable, experienced and trustworthy – not a company only out for the revenue you bring them.
For more than 17 years, we have been a reliable partner to our clients. We have worked with them even as they cycled through teams, acting as a steadying guide and showing that while people come and go, M&C will continue to be here for you. We understand your business, we are committed to delivering outcomes and being there for you in whatever capacity you need as a solid, dependable partner who has your best interests at heart. Just as music lovers seek authenticity hence turning again to vinyl records, our clients find authenticity in us. In an era of fast-moving change, we all need to adapt, but we also need to find trusted partners whom we can count on. And that is what M&C stands for, having thrived these many years, despite changes, challenges in market and even the introduction of AI.
Today, as I write this, I am proud, proud of who we are and proud of what we stand for. Here is to many more years of outstanding service to our clients and the industries we work in. I thank you and look forward to celebrating the next 17 years!
