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Latest insights

Our Founder and team share their insights on everything marketing from strategy, thought leadership, content, SEO, digital, AI and more.

Top 5 B2B marketing trends shaping 2024

As we cross the threshold into Q2 for 2024, the landscape of B2B marketing continues to evolve rapidly. B2B marketing refers to the strategies and activities undertaken by companies to promote their products or services to other businesses rather than individual consumers. It involves identifying and targeting specific businesses or industry sectors, understanding their unique […]

5 reasons why a podcast strategy is critical for any business

In today’s dynamic digital landscape, where content reigns supreme, businesses are continually seeking innovative ways to engage their customers, build leadership, and foster meaningful connections. Amid this constant quest for engagement, although not new, podcasts have emerged as one of the most compelling ways for businesses to deliver value and forge deeper customer relationships. According […]

Debunking SEO myths: What you need to know

Our previous article highlighted insights from the Search Central Live event in Jakarta – a flagship event by the Google Search Central team. In this article, we will focus on debunking common SEO myths. By understanding these myths, you can avoid common mistakes and improve your website’s SEO. During an insightful presentation at the recent […]

Stay ahead with the latest SEO developments from Search Central Live Jakarta 2023

With the world of SEO forever changing and fast-moving, it is essential to have your finger on the pulse of the latest developments in the industry. That’s why we recently attended the esteemed Search Central Live event in Jakarta – a flagship event by the Google Search Central team. Search Central Live Jakarta 2023 provided […]

Adapting to change: how SEO specialists can leverage Google’s generative AI update 

The SEO industry is abuzz with news of Google’s latest AI update, which sees the incorporation of Google’s generative AI into its search engine. This groundbreaking development promises to revolutionise how content is indexed and ranked (even though Search Engine Result Page rank will not matter anymore, in my opinion) on the world’s most popular […]

Google unveils exciting updates: 5 essential features to stay ahead

For any business to be successful today, a strong online presence is essential – and that begins with your website. But the reality is that Google’s constant algorithm updates make it challenging for business leaders, as well as marketers, to keep up with what’s important and what’s not – even for experts like us, who […]

3 key B2B Marketing trends in 2023

2023 is shaping up to be a busy year for B2B marketers as we emerge from a challenging few years that forced marketers to largely switch their integrated marketing plans to digital strategies. In 2022, businesses started to slowly readjust to a new normal, and 2023 will see that accelerate. While digital marketing will still, […]

Prioritising mental health and well-being this World Mental Health Day

A few years back, I had a memorable encounter at a client event in Sydney. A woman approached me to chat about my business, Manning & Co (M&C). She shared that she too had owned a similar business and had been relieved to get out of it at the 10-year mark. In her experience, she […]

Business the heart way: Reflections on my first in-person meeting with my Indonesian team

I am writing my latest post from one of my favourite places: the Qantas lounge at Singapore Changi Airport. I am starting to frequent the lounge again with borders opening and my pre-COVID lifestyle reasserting itself. As I write, the lounge is abuzz with chatter and laughter, with lots of business travellers once again passing […]

Celebrating courageous female founders this International Women’s Day

I am writing my annual IWD letter on the plane to Singapore – my first trip back since making the tough decision to relocate to Sydney late last year for family reasons. As I sit, ponder and write, I reflect on the morning that I have just had – a reminder of the constant juggling […]