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Gain from the knowledge we’ve collected from working with dynamic businesses in Australia, Asia and beyond. Our MD and Founder, Gemma Manning shares her insights on marketing strategy, leadership, the importance of entrepreneurship and more.
Strategic marketing for modern business In the beginning stages of growth, many new businesses struggle to identify the ‘why’ of their business plan. Yet the ‘why’ – the reason why your company exists and…
Mentorship – A culture of sisterhood in business is about guiding and inspiring others to succeed and thrive. Like any partnership, successful mentoring relationships between women require perseverance, patience, and resilience – but they…
In today’s customer-driven environment, a marketing-led organization aims for sustainable business growth by investing in the customer experience as the top priority. In contrast, a sales-driven approach is typically short-term and transactional. In 2017,…