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Latest stories

Our Founder and team share their insights on everything marketing from strategy, thought leadership, content, SEO, digital, AI and more.

Learning from challenges

Learning from Challenges – I had learnt a lot about resilience by my thirties, much of it from just watching Mum as I grew up. My mum has bucketloads of inner strength and resilience, but at the time I didn’t really know much about it, other than her being brave and courageous. I know plenty […]

Top business insights from M&C founder, as featured in Dynamic Business

Manning & Co and Gemstar’s founder Gemma Manning features regularly in leading online publication Dynamic Business, where she shares top business insights alongside other business leaders on entrepreneurship, marketing and the secrets to success in business. From what makes you a great entrepreneur, to business strategies to implement in 2021, to how to pivot through […]

Why every CEO should know more about entrepreneurship

Entrepreneurship is often viewed as different to the corporate business mindset, reserved for the people who don’t fit the traditional mould and are out to be game changers. However, can leaders in modern business afford to ignore the qualities that make entrepreneurs successful?

The power of storytelling in business – a personal tale

The secret sauce to any successful business is inspiring the people around you. Storytelling is crucial to this and should be on the tool belt of any great modern leader.

Have we lost human touch in digital marketing?

Modern innovation has given marketers many great news tools to enhance digital marketing efforts, but leaders need to ensure personalisation in relationship-building with clients. In today’s digital world, marketing is more complicated and intricate than ever before, reflecting the complexity of today’s markets and consumers. Marketers are responsible for not only attracting customers, but deepening […]

How to maximise audience engagement?

This year is set to be another one of rapid change in the marketing industry. Here’s how to maximise audience engagement through a personal touch. At a time of digital disruption, the mantra ‘customer is king’ remains as true as ever. In 2018, enhancing audience engagement through highly personalised communications will be a fundamental ingredient […]

How intrapreneurship can be your secret weapon

Intrapreneurship is the modern-day leader’s overlooked tool, a creative way of driving a strong competitive edge in today’s ever-changing business landscape.

Why inclusive leadership is important for modern business

Companies are increasingly diverse, creating a need for leaders to step up and lead with an inclusion-based mindset.

How businesses make a positive difference: A case study

Partnering with a social impact venture has changed my business for the better and altered my outlook on life.

Running your own business: How to make it thrive?

Why running your own business is like a marriage and what you can do to make it thrive?